GET TO KNOW MADICI
Exclusive art pieces crafted from real champions. The name blends the legendary Medici family - patrons of the Renaissance - with “mad,” because greatness demands a touch of madness, the drive to go above and beyond. Just as the Medicis supported the world’s greatest artists, the fearless spirit of grit is preserved through art.
THE FOUNDER
Born in Sweden and raised in the boxing ring. After being bullied her father gave her a pair of boxing gloves at age eleven, fighting became her salvation. She had a promising future being four time Swedish champion, silver medalist in the European championship in boxing and turning professional in the US when a back injury forced her to quit. She replaced the contract with a degree from the design school Hyper Island and a diploma from Wharton Business school.
The idea came alive after returning to the fighting gym for the first time after the retirement of ten years, she was reminded about the grit and inspired to portray the rough elegance of the sport in a new way.