GET TO KNOW MADICI
Madici is connecting sports and art where creation is driven by legacy and exclusivity.
We believe by translating champions into art, we are able to develop unique and timeless collectibles using highest quality materials that will be inspiring and connecting to fans.
The name is a fusion of the renowned Medici family, patrons of the renaissance and the word “mad.” To become the best, you need that touch of madness, the drive to go above and beyond. The Medicis dared to support the greatest artists, we forward the fearless spirit of grit by sharing the legacy of champions.
THE FOUNDER
Born in Sweden and raised in the boxing ring. After being bullied her father gave her a pair of boxing gloves at age eleven, fighting became her salvation. She had a promising future being four time Swedish champion, silver medalist in the European championship in boxing and turning professional in the US when a back injury forced her to quit. She replaced the contract with a degree from the design school Hyper Island and a diploma from Wharton Business school.
The idea came alive after returning to the fighting gym for the first time after the retirement of ten years, she was reminded about the grit and inspired to portray the rough elegance of the sport in a new way.